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Register as a buyer

Products, contacts, trends: The way to a buyer's heart

For many buyers, the atb_sales marks a highly anticipated date on their calendar: Nowhere else can you explore so many different tourism products in one place, observe trends and developments from Austria’s tourism industry, and look for business opportunities. Requirement for a participation in atb_sales 2018 is the direct or indirect sale of Austrian products to foreign markets.

Who can register as a buyer for atb_sales?

  • Tour operators, travel agenies, as well as travel related services (max. 2 persons per company)
  • Transportation operators with tour operator activity (airlines, railroads, bus companies, etc. – max. 2 persons per company)
  • Groups / clubs with tourist activities (max. 2 persons per company)

Austrian incoming travel agencies that participate as buyers (max. 2 persons per company) at atb_sales must provide proof of booth (sub)lease. This rule applies to all travel agencies and tour operators who conduct incoming tours.

Are you interested in visiting atb_sales as a buyer or do you require more detailed information about atb_sales 2018? Please contact your local Austrian National Tourist Office.

The atb_sales-package for international buyers

  • Welcome reception
  • Appointment arrangements via online tool
  • Use of the online diary
  • All meals at the fair free of charge
  • Free public transport
  • Free return transfer: Vienna International – Vienna
  • Exhibiton materials
  • Accommodation
  • networking party

Registration deadline & participation conditions

Registration for atb_sales 2018 closes on 3 January 2018 at 12 AM (CET). Please note, that any data we receive after the registration date can not be included in the printed directory. This directory is a valuable and important resource for all atb_sales participants and we thank you for submitting your registration in time. If you miss the deadline, kindly get in touch with your local Austrian National Tourist Office. Once you’ve registered online and received confirmation from your local office, you’re approved for participation in atb_sales 2018.

Terms and conditions for your participation


Cancellations can only be accepted in writing. Please send them to your atb_sales contact at your respective Austrian National Tourist Office, no later than January 2018.